>> Home

Web Site Design

Internet Strategy

Image Management

Customer Service

Marketing

Statistical Analysis

Increased Sales

Informed Customers

Other Services

Is My Business Right for the Web?

 

Contact Us

 

  
 

The main function of most web sites is simply to increase sales by getting your message to more potential customers and perhaps by selling directly from the site.

However, increasing sales via an Internet presence doesn't have to mean a fully-fledged e-commerce site. Most businesses need to test and pilot their web functionality before getting close to putting together an online business model. Other businesses know that few will buy their product over the net since it is too expensive / complex / intangible to make the proposition reasonable.

This does not mean that their Web site cannot support a drive for increased sales.

Amber Innovation can help you to look at ways in which your Web site can drive up sales offline with improved enquiry handling, information provision and backup support. An offline marketing campaign can drive targeted people to your site where they will find a wealth of welcome information and easy ways to contact you

Consider an e-commerce site if you have products that will sell within the comfort zone of your target customers. Make offers over the Internet that cannot be competed with in traditional channels or which customers find difficult to buy elsewhere. Discover new markets, geographic or industrial, that you just can't reach cost-effectively any other way.

 

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )


"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )


"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling
 

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology


"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics


"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide


"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)