Web Site Design

Internet Strategy

Image Management

Customer Service

Marketing

Statistical Analysis

Increased Sales

Informed Customers

Other Services

Is My Business Right for the Web?


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The truth is that on-line marketing works, but only if sufficient time and resources are spent attracting customers to your Web site on an on-going basis. At Amber Innovation we deliver innovative traffic building and Internet marketing programs using a range of techniques that get your Web site seen and known by the appropriate audience. These target programs includes services such as:

Search Engine Optimisation

Amber Innovation understands the complex practices that influence search engine listings and we are very proud of our results in this area. The need for good search engine rankings is undeniable, 85% of Web users rely on search engines to locate information. If your site is not listed - you will lose visitors to the competition!

Strategic Linking

Amber Innovation can negotiate free or paid links from other Web sites to your own. The purpose of this is twofold. Firstly it will bring traffic to your site from wherever you place your link, secondly the more links pointing to and from your site, the higher you are ranked with the major search engines. We can also locate and submit your site to specialist industry related directories. These links can prove invaluable in driving highly targeted, relevant traffic to your site.

Newsgroups

Newsgroups are the Internet's bulletin boards. People from all walks of life post messages in thousands of newsgroups, exchanging knowledge, ideas, opinions, and advice on countless topics: sports, fashion, job hunting, beer - you name it. Amber Innovation can locate the appropriate newsgroups relevant to your market sector and post messages to a highly targeted audience.

Affiliate Programs

Essentially, a retailer's affiliate program pays a commission to other sites whose links to the retailer result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. Amber Innovation can recommend and set up an appropriate affiliate programme to manage your needs.

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )

"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )

"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology

"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics

"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide

"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)