Web Development - web site design development company in Uk providing ecommerce web site developers and designers

>> Home

Web Site Design

Internet Strategy

Image Management

Customer Service

Marketing

Statistical Analysis

Increased Sales

Informed Customers

Other Services

Is My Business Right for the Web?


Contact Us


To help you to decide if your business would benefit from being online, consider the following:
	Would you gain a competitive advantage if you improved customer service and expanded your company's visibility?

	Would customer feedback better help you to meet customer's needs and increase profits?

	Do your products or services require substantial consumer education or after-sale support?

	Would improved communication with your customers help obtain new or repeat business?

	Would you expand into new (geographically unrelated) markets if you could do so cost effectively?

	Does the opportunity to offer your products or services internationally appeal to you?

	Do any of your products have niche market appeal?
	Do you desire to extend database access to your outside staff or partners when they are out of town or away from the office?

	Because the "barriers to entry" are minimal, would developing a Web site permit your company to compete with other leading companies that offer the same product or service, but have large overhead costs?

	As your cost of marketing via traditional channels continues to rise does it have a reciprocal impact on your profits?

	Does the possibility of providing sales and customer service 24 hours a day using no additional personnel sound cost-effective to you?

These questions were designed to make you think about the benefits of using Internet technology. There are no right or wrong answers except how they pertain to your business and your long-term marketing plan.

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )

"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )

"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology

"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics

"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide

"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)

To help you to decide if your business would benefit from being online, consider the following:

Would you gain a competitive advantage if you improved customer service and expanded your company's visibility?

Would customer feedback better help you to meet customer's needs and increase profits?

Do your products or services require substantial consumer education or after-sale support?

Would improved communication with your customers help obtain new or repeat business?

Would you expand into new (geographically unrelated) markets if you could do so cost effectively?

Does the opportunity to offer your products or services internationally appeal to you?

Do any of your products have niche market appeal?

Do you desire to extend database access to your outside staff or partners when they are out of town or away from the office?

Because the "barriers to entry" are minimal, would developing a Web site permit your company to compete with other leading companies that offer the same product or service, but have large overhead costs?

As your cost of marketing via traditional channels continues to rise does it have a reciprocal impact on your profits?

Does the possibility of providing sales and customer service 24 hours a day using no additional personnel sound cost-effective to you?

These questions were designed to make you think about the benefits of using Internet technology. There are no right or wrong answers except how they pertain to your business and your long-term marketing plan.