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Is My Business Right for the Web?

 

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With the explosive growth of trading and marketing over the internet, you owe it to your business to have a well defined internet strategy. All but a few businesses can benefit from reduced costs, increased revenue or improved customer/public relations.


Amber Innovation was formed to provide small to medium sized businesses with all the information needed to develop their internet strategy and to provide a full range of appropriate services - all at the lowest possible cost.


Our assumption is that most people who run a business have more important things to do than to keep abreast of the technical minutiae of such a fast-developing medium as the internet. Therefore all of our discussions are completely jargon free and focused on costs and benefits - businessman to businessman.


We offer an initial consultation, free of charge , so that we can agree whether to pursue the matter further. After this consultation you will know if your existing website/strategy can be improved. If you don't have a website you will have sufficient information to decide if this is justified


Should you decide to proceed further, we will quickly complete the analysis of your business and return with fully costed options and our proposals.

We make our profit by buying well. Several sources have been approved in emerging economies for a full range of design and technical services. Here the capabilities are at least the equal of anything to be found in the UK, but costs are much lower. It is in this way that Amber Innovation is able to offer very competitive prices, while still generating a profit.

 
 

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )


"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )


"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling
 

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology


"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics


"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide


"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)