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Is My Business Right for the Web?

 

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If you're managing a sales force or a retail store you want to be able to see and understand what is working and what is not. Why should a Web site be any different?
It is important to be able to respond quickly and effectively to Internet opportunities. Know more about your customers' online behaviour and obtain deeper insight into the inner workings of your online business. Each interaction between your site and your customer should be analysed, providing insight and enabling you to drive the evolution of your site.

We can help you to thoroughly analyse your site and produce clear reports to provide you with a quantitative understanding of your site visitors behaviour, enabling you to develop your site for the future.

 

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )


"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )


"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling
 

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology


"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics


"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide


"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)