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Is My Business Right for the Web?

 

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Generally, you only get one chance to make a good impression. The success of any well-targeted Web site depends upon the visitor experience and their interaction with your offering. This in turn depends on 4 crucial factors:

Aesthetics:

The 'look and feel' and how it affects the user

Performance:

 Do the pages load quickly, is any animation smooth?

Ease of use:

Is the navigation clear?

Innovation:

Is the site fresh, interesting, creative, involving?


We design with these key aspects in mind, and support them with a clear and focused strategy built on the business plan. Furthermore, we incorporate the latest technologies only when it will enhance your site and is appropriate to your Web users.

It is with this approach, together with quality of content and the design of interesting features, which count towards building a visitor experience that will add value, reinforce the strengths of your business and offer a new communication tool for your market.

 
 

"The value of orders received over the internet by UK non-financial businesses increased by 39% between 2001 and 2002, from £16.8billion to £23.3billion."

Source: National Statistics
( http://www.statistics.gov.uk )


"In the third quarter of 2003, 48 per cent of households in the UK (11.9 million) could access the Internet from home, compared with just nine per cent (2.3 million) in the same quarter of 1998."

Source: National Statistics
( http://www.statistics.gov.uk )


"Among those adults who had used the Internet... 84 per cent used it for e-mail, 80 per cent to find information about goods or services and 68 per cent to search for information about travel and accommodation. Over half had used it to buy or order tickets, goods or services (53 per cent)."

Source: National Statistics
( http://www.statistics.gov.uk )

Stop Scrolling
 

"Today, the little guy has an unfair advantage over big business. The internet has levelled the playing field. Prime location isn't important, a big marketing budget isn't necessary. Easy-to-use, easy-to-afford technology enables the small business to appear as large, as expert and as important as the giants. The real competition is increasingly about speed, flexibility and personal attention . "

Source: Jay Conrad Levinson
Guerrilla Marketing with Technology


"As I worked with many small business clients I saw a pattern. The business owner or manager knew little about their website, but a lot about the business. The web designer or technical guru knew a lot about the website, but little about the business"

Source: Jeanette S. Cates, PhD
Online Success Tactics


"The world of Internet business communications is changing at warp speed. Today, a Web site is one of the most effective communication tools a company of any size can utilise. If strategically produced, properly implemented and managed, a Web site is one of the fiercest global marketing weapons available to a small business."

Source: Tom & Lori Heatherington
The Complete Small Business Internet Guide


"Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. Search localisation is simultaneously the focus of aggressive attention and effort at Google, Yahoo!/Overture, AOL and MSN, among others ."

Source: Search Engine Watch (http://www.searchenginewatch.com)